Urban Bees founded the Honey Club in King’s Cross, with youth charity, Global Generation, and brand agency, Wolff Olins, in order to bring young people and businesses together on the new development through bee-related events, from cooking with local honey to planting for bees.
Out of this partnership grew the King’s Cross Bee Trail App, using new technology to introduce visitors and people who’d just moved to the area for work or to live to an exciting new part of London.
Users of the App followed a trail. At each stop they discovered fascinating facts about bees and how to help them. At some stops they became citizen scientists IDing and counting the bees they saw, the results of which were shared with Greenspace Information for Greater London. After completing a count, the App unlocked vouchers to use in participating cafes and restaurants.
In 2017, the App won a Defra Bees’ Needs Award for raising awareness about bees and pollination.
Thanks to everyone who made it happen, especially Nicole at Global Generation, Des Smith at Willbery Landscapes and Penny Metal, bee photographer extraordinaire.
Since then, Wolff Olins, Global Generation and Urban Bees have moved out of the King’s Cross development and the partnership disbanded.